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Why the ELITE Leadership® Certification Program?

For more than 8 years, the DSWA has been studying how top-earning leaders in direct sales create and maintain their success. From how they use their time to how they nurture leadership qualities in others, we understand how they achieve the success others only dream of.

For a combined 80 years, our Executive Team has been working with leaders in the direct selling profession through trainings, retreats, workshops, webinars, teleconference calls and one-on-one coaching. We’ve watched them, studied their strategies and conducted intimate interviews to find what’s working and what’s not.

Unveiling the Truth About Leadership within our profession is great only if we can also offer some practical-proven solutions that effectively address the challenges. So the DSWA ELITE Leadership Faculty went to work to "demystify" the role of a leader within direct sales and now share them through the first ever, ELITE Leadership Certification Program. The results have been truly life-enhancing!

What's included in the ELITE Leadership Certification Program?

  • The ELITE Leadership support materials, including both the Build it Big and More Build it Big eBooks and the Build it Big eWorkbook delivered to you via email
  • Monthly Module Webinars, Group Coaching Webinars, Module Guides and two Top Leader Interviews posted as MP3 files
  • Password protected access to the ELITE Leadership website, access to downloadable forms, outlines and training tools
  • Reproduction rights for specific training modules

These benefits are valued at $2000

Our Graduates Say It Best

"The Elite Leadership Certification Program is one of the greatest gifts I have given myself. The positive results I've seen since beginning the course are nothing short of remarkable and the tools and skills I gained will be resources I use for years to come!"

Bambi Kalwarovski - Top Leader of Network Marketing Company

"The DSWA team has done an AMAZING job creating the ELITE Leadership Course. The organization, material, professionalism, clarity and, of course, your hearts are a huge gift to all of us. This training will make my job a lot easier! It is wonderful to work with an organization that understands women!"

Robin Blanc Mascari - Top Leader in Network Marketing Company

"Elite Leadership is a must for the individual who desires to further enhance her business acumen or works to be and/or continue to be a top-ranking leader within her profession. Considering the informative conference calls, the E-book (my Bible), the self-assessment(s), target tasks, the Build It Big and More Build it Big books, and the Build it Big e-Workbook which addressed six(6) major organizational areas, I found that Elite Leadership gave me tools and ideas to fully blossom as a leader. Additionally, I gained a profound sense of direction and focus. As a result, my team has and will continue to benefit from this outstanding training. The Elite developers are to be commended for putting together this invaluable program and making it available to us. Thank you DSWA for providing a system which works to nurture our lives both professionally and personally."

Dr. Vauna Powell - Elite Leadership Graduate

"I came to the group coaching call very empty and stagnant today. I left the call more excited with new insights into what is going on."

Cindy Abawi - Advanced Director at The Pampered Chef

Meet the ELITE Certification Program Faculty

Nicki Keohohou

Nicki has over 35 years experience in the direct selling profession. She has spoken around the world and trained hundreds of thousands of direct sellers at conventions, retreats and leadership conferences.

Grace Keohohou

Grace has been a successful direct selling leader and has carried those skills over to her position as President and co-founder of the DSWA. Grace has a passion for the Principle-Centered Coaching™ approach to leadership. She is a firm believer that coaching combined with training increases information retention and results.

ELITE Leadership Program 1 Year Registration

DSWA Member Price

  • Full Payment DSWA Member: $537 1 time (Save $57)
  • Payment Plan DSWA Member: 6 payments of $99

Non-Member Price 

  • Full Payment Non-Member: $587 1 time (Save $67)
  • Payment Plan Non-Member: 6 payments of $109

1 Year Renewal Price 

  • Discounted Renewal Price: $99

Register now

Three Convenient Ways to Register

  • Register on-line above
  • Register by fax: Print the Registration form and fax it to 888-417-0743
  • Register toll free by calling 888-417-0743 Ext.100 or International callers can call direct +1 (808) 230-2427

Refund Policy

This Program is non-refundable. No refunds will be issued for any cancellations following registration and/or enrollment in the Program.  At DSWA’s discretion, a credit may be issued for registration in a future Program or event.

For a complete list of guidelines, please review the DSWA's ELITE Leadership Program Policies


Call the ELITE Leadership Development Department at 888-417-0743 x103 or email elite@dswa.org.