
Coaching Center Resources
Principle-Centered Coaching 2nd Edition and Coach Now
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Coach Now
Real People Putting the Pieces Together
You Asked For It and We Have it!
Featured DSWA certified coaches bring authentic coaching to a selection of everyday coaching scenarios. These aren’t text book examples or scripted “situations”: you’ll hear real people coaching direct sellers to help them find clarity, discover answers, and overcome challenges. After each coaching situation, you’ll find the honest discussions of each coaching session refreshing and informative. You’ll find yourself returning to these coaching demonstrations over and over to anchor your own coaching skills.
$49.95 ($39.95 Members)
Here are Just a Few of the Coaching Scenarios:
- Your team member always has more projects than time and seems to have a constant high level of frustration about unfinished items. As a coach, find a way to challenge her feelings or actions about unfinished work.
- Your team member has always gotten by on his basic talents and just enough work to succeed. Challenge your client to do outstanding work.
- Your team member has been working with you on discovering her mission, but she has hit a wall. Use powerful questions to help her move past the block and connect with her passion.

Principle-Centered Coaching™ 2nd Edition
Bringing Out the Best
The Principle-Centered Coaching™ 2nd Edition offers:
MORE coaching examples;
UPDATED and TIMELY content;
FRESH PERSPECTIVES to address today's environment;
NEW INFORMATION that provide a fresh approach to working your business.
Whether you are a seasoned leader or a new distributor just beginning to build your team, Principle-Centered Coaching™ (PCC)- 2nd Edition, offers you a proven method for coaching your team to success. The DSWA has supported direct sellers and network marketers to advance their careers by learning how to properly coach their team for greater retention and advancement.
$99.99 ($89.99 Members)
In This CD Version with the Companion e-workbook, you'll gain valuable skills in the following areas:
- Improve your communication and leadership skills;
- Discover how to grow your business with confidence and ease;
- Enhance your relationships and build strong committed leaders;
- Create a culture of trust, respect and high performance;
- Experience more joy and fulfillment in your role as a leader.
Here Are Just a Few of the Skills You Will Acquire...
- "You're the Expert" Questions
- Heart-Centered Listening™
- Compassionate Feedback
- Agreed Action and Accountability
- ICU Acknowledgement
Enrich your Coach Library by purchasing both the Principle-Centered Coaching™ - 2nd Edition and Coach Now!
When you order now, receive:
- 10% off Member Rates
- Receive F.R.E.E. Shipping and Handling!
- Improve your communication and leadership skills;
- Discover how to grow your business with confidence and ease;
- Enhance your relationships and build strong committed leaders;
- Create a culture of trust, respect and high performance;
- Experience more joy and fulfillment in your role as a leader.

Yes! I want it all!
Please accept my order for these outstanding coaching products.

$199.00 For Both Complete Sets + F.R.E.E. Shipping!
Whether you are starting a home-based business or growing the one you have, these products will provide you proven strategies
for increasing profits and taking your business to the next level. Let's face it. Having the fantastic resources of Coach Now! and Principle Centered Coaching™ 2nd Edition will provide a solid foundation to build your confidence as a coach and better serve your team and clients. But what about you? Wouldn't it be nice to have a personal coach to tie together the principles discussed in Principle-Centered Coaching™ 2nd Edition and Coach Now? When you buy the Coaching Trio, you'll receive:
- Coach Now! 2 CD Set
- Principle-Centered Coaching™ 2nd Edition 2 CD Set and e-Workbook, and
- A personalized one-on-one call between you and a DSWA Coach.
You know that a personal coaching session can run hundreds, if not thousands of dollars, but with the DSWA Coaching Trio you receive valuable resources that you can refer to, time and time again PLUS the personal touch with a DSWA Coach!
Bring the principles to life when you purchase the Coaching Trio for $199.00 + F.R.E.E Shipping!


Here’s what top leaders are saying about DSWA's Principle Centered Coaching™
The coaching skills have revolutionized my thinking, changed the way I work
with people for the better, and allowed me to work my business with joy and
ease! I deal with situations with calmness & I find that I don't take things
as personally as I did before. Best of all, my Consultants and Directors
feel heard & understood and I am LIVING my mission statement to empower
women! Linda Wiseman Jones
Heart-Centered Listening makes a lot of sense because everyone needs to make
their own decisions rather than the decision being made for them. Mary Bentley
The most valuable part of Principle-Centered Coaching was really listening &
finding out what consultants want - goals, helping them discover what their
steps to accomplish them should be to accomplish them. Amy Phillips
Learning to acknowledge others based on their specific personal attributes
rather than actions was so valuable to me. Holly Orban
What are you waiting for? SAVE when you order your coaching products today!


Grace Keohohou, WABC Certified Business Coach

Coaching bridges the gap between learning and achieving. The DSWA is passionate about providing the most current programs available.
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