About the Direct Selling Women's Alliance (DSWA)

It's hard to believe, isn't it?

Never, in the 100 + year history of the direct selling profession has there been an Alliance dedicated to serving the independent direct seller. At last, it's here! Direct sellers from around the world now have a place to call their own... an Alliance designed with their success in mind.

The information we provide members is offered in a spirit of giving; aimed at uniting direct sellers toward a common vision of success for themselves, their teams, their companies and the profession.

Mission Statement

Our mission is to make an authentic difference in your direct selling career and your life!

All of us at the Direct Selling Women's Alliance respect your passion for a home-based career and work daily to fuel your enthusiasm for your business and our profession. We'll support you - in every decision we make -- in becoming the person you commit to be.

We feel your success begins with you.
We work diligently to be a constant source of inspiration, as well as insight, by providing you with unique training and professional direct sales guidance.

We know you value your time.
We make it easy to access the information and support your desire to succeed. It's our goal to be the definitive resource for powerfully concise and current industry-specific knowledge.

In every way possible, tangible or otherwise, the DSWA is devoted to the development of your personal power and ultimate prosperity.

It is important to note that the services provided here are intended to supplement, not replace, the training and support you receive from your company.

Why Women?

Surveys conducted by the Direct Selling Association (DSA) revealed that approximately 85.2% of direct sellers are women. Many of these women are now turning to the Internet as a convenient and reliable source of information and support while growing their businesses.

The DSWA serves this powerful segment of the direct selling profession in an effort to strengthen the individual and the industry. We address challenges, such as juggling multiple roles, keeping harmony within the career and family life and develope content that inspires positive action.

While our efforts are focused on supporting women, the information offered is equally applicable to men in direct sales. The DSWA membership is open to all direct sellers regardless of gender, company affiliation, race or religion.

A Note To The Men

With 85.2% of the direct selling profession comprised of women, chances are you work with women every day as you build your organization.

Through your membership with the DSWA, you can gain an understanding not only of the unique challenges that direct selling women face, but also the many strengths they can bring to your business.

We invite you to join. In fact, with nearly 20% of our membership now comprised of men, you will be joining an elite group of forward thinking leaders who are setting the pace for the profession's growth in the next decade.