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DSWA Coach Excellence Program - Class Descriptions

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The Coach Excellence Program is the most comprehensive Coach Training source for direct sellers. The curriculum is designed to be easily retained and applicable long after students complete the program. The training is divided into seven categories designed to take students through a series of content and practice that is necessary to be an effective certified coach.

Blue boxes denote live events. Purple boxes denote Webinars.

Course Content Area	Course Title	Course Description
Coaching Tool Kit	Coaching with Content	Some of the most effective coaching in the industry is coaching that is linked to some sort of content. This course will show you how to blend principle-based content with a coaching moment in order to help the client move forward.
Coaching Tool Kit	Creating a Communication Plan	This module will help you build your capacity to give feedback that is not only appropriate, but delivered in a compassionate way. You will have the opportunity to provide compassionate feedback in a live coaching setting.
Coaching Tool Kit	Creating an Action Plan	As part of the Agreed Action and Accountability steps, setting an action plan, envisioning possible obstacles, and affirming commitment to complete the action plan are taught in this webinar.
Coaching Tool Kit	Creating SMART Goals	The SMART goals acronym provides a recipe for effective goal setting. This course will help you understand the principles behind the SMART acronym and how to use it with your clients.
Coaching Tool Kit	Helping the Client Gain Perspective	As a result of dealing with urgency and overload, many clients lose touch with their internal motivation. After attending this course, you will be able to use the ”emotional why" to get clients re-engaged.
Coaching Tool Kit	Helping the Client Resolve Conflict	This module assists you in working with your clients who want to build collaboration within their teams and deal with conflict in the most effective way.
Coaching Tool Kit	Hunks, Chunks, and Bites	This webinar focuses on breaking up a big goal into manageable pieces by looking at the end result, the strategies needed, and the daily method of operation to leverage the best efforts.
Coaching Tool Kit	Identifying an ADD Client	Individuals who may have ADD are sometimes drawn to coaching to help them with chronic procrastination or difficulty setting and achieving goals. This course will help you recognize common traits and symptoms of ADD and better understand your clients’ struggles and gifts.
Coaching Tool Kit	Perfectionism: All or Nothing Thinking	As you coach your clients, you may notice that many of them feel that what they accomplish is never quite good enough. This course will help you recognize perfectionism in your clients and give you tools to help your clients overcome tendencies toward perfection.
Coaching Tool Kit	Risk Analysis	Everyone encounters risk, especially as a self-employed individual. This course will give you a simple model that will allow you to guide a client through a risk analysis and risk aversion planning session.
Coaching Tool Kit	SWOT Analysis	This module will help you use the SWOT tool to identify resources and capabilities
Coaching Tool Kit	The Invisible Elephant	Every coach may coach clients who have unacknowledged issues that are obstacles to an effective coaching partnership. Those obstacles are what we call "invisible elephants." This module will identify what an invisible elephant is and how to send it packing!
Coaching Tool Kit	Understand Communication Behaviors under Stress	This module will help you further your knowledge of communication styles as they apply to coaching, particularly when your client is under stress.
Coaching Tool Kit	Using DISC to Determine Communication Styles	This module provides you with an overview of profiles you may use to assess communication styles and personality preferences.
Coaching Tool Kit	Using the Law of Averages	Helping a client determine their own law of averages in each part of their business equips them to take control of their progress. Learn how to guide a client to understand their own law of average numbers.
Coaching Tool Kit	Using the Should Model	This module will support you to coach clients who exhibit perfectionist tendencies. Through working with the Should Model, you can empower the client to set goals that are not only more realistic, but actually assist them in recognizing and achieving their personal “best.”

Coaching Profession	To Coach or Not to Coach - Knowing When to Refer	There are times when coaching is not the appropriate service, either at the beginning or sometime during the coaching relationship. This course will help coaches know when another professional service (such as psychotherapy, counseling, or legal consultation) may be warranted.
Coaching Profession	What is Coaching - Difference Between Coaching & Training	As you develop further as a coach, it is critical that you understand the distinctions between the context of coaching and other professions such as therapy or consulting.
Coaching Profession	Coaching Profession: Professional Development	Understanding the basics of a growing professional: gathering feedback on your performance to help you develop as a coach, gaining awareness of limits, and consulting with colleagues regarding client and coaching issues. Various resources are introduced to aid the new coach in professional development.

Managing a Coaching Business	Finalizing a Coaching Partnership	Coaches often excel at beginning and building a coaching partnership, but falter when it comes time to end a coaching partnership. This module will identify how to close a coaching partnership in a way that honors and celebrates the relationship, regardless of why the partnership is ending.
Managing a Coaching Business	Coaching Agreements	Several options for coaching agreements are presented in this webinar; including the client's responsibilities, your responsibilities, and the expectations that come with a coaching agreement.
Managing a Coaching Business	Managing Email	Email is a great tool for coaches when managed effectively. In this course, we will talk about how to keep on top of email in your coaching business and improve your email correspondence.
Managing a Coaching Business	Tracking on Paper	In order to be aware of where the client is and be responsive to the client's needs, a coach must keep good records. This module identifies the three key elements that will make your client tracking system effective and highlights tools for tracking on paper.
Managing a Coaching Business	Tracking with Software	This module is designed to give you electronic options for tracking your coaching clients. We will identify the key features of a tracking system and view and discuss different software programs and their features.
Managing a Coaching Business	Using the Coach Prep Sheets	This module will walk you through a process of using the Coaching Prep Sheets with your clients. The feedback process not only helps you see what is going well and make needed changes, but also helps the client evaluate, celebrate and recommit.
Managing a Coaching Business	Welcome Forms	A well-designed introductory questionnaire will help a coach build an effective partnership with clients and start the relationship off on the right foot. This module will look at several approaches to welcome forms and help you design or revise yours.

Personal Excellence	Communication & Relationships	Your presence as a coach can have as great an impact on your coaching clients as anything you might do. Your clients will feel that impact when you begin to live your best life, a truly inspiring life, and you come from that centered place when you coach.
Personal Excellence	Decision Making	This module explores the significance of conscious decision-making, evaluates effective processes of doing so, and explores the resulting consequences.
Personal Excellence	Mentally Preparing for Coaching	This webinar is more than just being prepared for your coaching call, it's the whole package of what you bring to the table as a coach. How to have the knowledge and yet be able to draw it out of your client.
Personal Excellence	Introductory Sessions With Results	This module will teach you how to engage clients in an introductory session and invite them to continue with a coaching relationship
Personal Excellence	Time Management Tools and Tips	This module will teach you the keys of a planning and tracking system.
Personal Excellence	Using Intuition	Understanding our own intuition and coaching from those hunches provides powerful experiences for our clients. This course will help you strengthen and build your personal capacity to be intuitive.

Skills for Excellence	Agreed Action and Accountability	This module will help you strengthen confidence in your abilities as a coach to effectively provide accountability for your clients. You will sharpen your skills on how to positively gain an action plan and provide accountability when your clients do and do not achieve what they said they would.
Skills for Excellence	Challenging	This module will help you coach clients by presenting two basic ingredients to challenging a client: seeing a client as capable, and challenging a client to reach their full capacity through enlarging their comfort zone.
Skills for Excellence	Compassionate Feedback	This module will help you build your capacity to give feedback that is not only appropriate, but delivered in a compassionate way.
Skills for Excellence	Conversations that Build*	This module teaches you how to build the coaching relationship through acknowledgements. In addition, it prepares you to help your clients be more productive in their daily conversations.
Skills for Excellence	Enlightened Vocabulary	This webinar is designed to work on developing vocabulary that will help you, the coach, to have words and intent in sync with what you want to communicate so that you can help guide the client to what they want as well.
Skills for Excellence	Heart-Centered Listening™*	This module will help you understand the difference between Internal Listening and Heart-Centered Listening™
Skills for Excellence	Helping a Client get Unstuck	By facilitating and relating within the questioning process, a coach creates the space for a client to discover their focus and true desires. Through questioning the client will be able to see what needs to happen to get ”unstuck”.
Skills for Excellence	ICU Acknowledgement	Learn how to acknowledge your client through ICU strategies.
Skills for Excellence	Presenting New Paradigms	In order to have significant, lasting change in behavior, your clients must shift their thinking. Learn how to help a client recognize when his current thoughts and beliefs are limiting him and to help him shift his thinking.
Skills for Excellence	Questioning- Finding the Emotional Why*	This module will address these crucial distinctions and definitions, helping you clarify your client's internal motivation. You will learn questions to ask to get to the client's emotional why.
Skills for Excellence	Questioning-Working with Empathy & Silence	A key time to use silence is after you've just called a client to action. This module will help you use silence with Heart-Centered ListeningTM in order to encourage client growth and increased performance.
Skills for Excellence	Shifting Paradigms Using Distinctions	Framing a distinction within a powerful question is one of a coach's most effective tools to shift a client's paradigm. This course offers the coach a method for using distinctions.
Skills for Excellence	Speaking Your Client's Language*	Through effective dialogue that uses the client's language, the client is able to either reframe and choose a new direction or remain steadfast to a prior perspective.
Skills for Excellence	Spot-Free Questioning*	Sometimes a coach will second-guess a question and rush in to clean it up before the client responds. This course will help you keep your questioning process from muddying the coaching dialogue.
Skills for Excellence	Understanding Various Communication Behaviors (Body Language)	In order to get the complete meaning in a conversation, it is vital to look beyond just the words. Body language can be an indicator of feeling and intent, and it's important to be aware of the meaning that body language can convey.
Skills for Excellence	Understanding Various Communication Behaviors (The Voice)	Coaches must be aware of the nuances of speech and the meaning that the voice can carry because of so much phone work. This course will help coaches increase their ability to recognize the emotion and meaning behind the words, in their own voices as well as in their clients’.
Skills for Excellence	When to Put on your Training Hat	There are times in a coaching relationship when the client would benefit from the coach's direction. This course helps you discover when to redirect to advising, training, and consulting within a coaching relationship. This course will help you to know when to use and not use open ended questions.
Skills for Excellence	YTE Questions*	Understanding that your client is the expert in his/her direct selling business, this course will help you use open ended questions as a fundamental tool to help the client discover, brainstorm, and shift paradigms. This course will help you to know when to use and not use open ended questions.

DSWA Coaching Elements	Coaching Booking	The basics of Booking are introduced as part of the content coaching of the DSWA.
DSWA Coaching Elements	Coaching Prospecting	The basics of Prospecting are introduced as part of the content coaching of the DSWA.
DSWA Coaching Elements	Coaching the Client to Coach	Helping a client distinguish the differences between coaching and training will be a valuable distinction in their growth as a direct selling leader. This module teaches the distinctions.
DSWA Coaching Elements	Leadership Development	The basics of leadership development are presented in this module as a part of the content coaching of the DSWA.
DSWA Coaching Elements	Principle-Centered Sponsoring™	The basics of Principle-Centered SponsoringTM are introduced as part of the content coaching of the DSWA.

Coaching Proficiency	Challenging	The purpose of this module is to hold you accountable in a live coaching setting. You will be asked to practice challenging a client to enlarge their comfort zone.
Coaching Proficiency	Compassionate Feedback	This module will help you build your capacity to give feedback that is not only appropriate, but delivered in a compassionate way. You will have the opportunity to provide compassionate feedback in a live coaching setting.
Coaching Proficiency	Finding the Emotional Why	The purpose of this module is to hold you accountable in a live coaching setting. You will be asked to practice discovering a client's emotional why.
Coaching Proficiency	Heart-Centered Listening™	This is an experiential course where you can learn is by doing. The purpose of this module is to hold you accountable in a live coaching arena. This webinar focuses on best practices in Heart-Centered Listening™
Coaching Proficiency	Powerful Questions	The purpose of this module is to hold you accountable in a live coaching arena. This webinar focuses on using best practices in asking effective questions.
Coaching Proficiency	Shifting a Paradigm	This is an experiential module with a loose instructional design. One of the best ways to learn is by doing. The purpose of this course is to hold you accountable in a live coaching arena. This webinar focuses on best practices in helping a client shift a paradigm.